The popularity of mobile apps for business is on the rise, and the reality is – the majority of the population spends their day with some form of mobile device at their fingertips.
Businesses offering various services and products are now evolving into the mobile world, moving away from some traditional forms of advertising such as direct mail, print media, posters, and billboards.
You may think that your business doesn’t NEED a mobile app. Or, you may not understand how a mobile app can be used for your business and what benefits it could provide. With technological innovation constantly improving, it may be time to start thinking about the new forms of advertising and start to understand the benefits a mobile app can add to your business.
There are several advantages of using a mobile app, including:
Value Added for Your Customer
The whole point of promoting and advertising your business it to increase your customers interaction with your company. You want more sales and you want return customers. So, one thing that you can do with an app to help engage your customers is to create a loyalty program. Allow customer to can gain points when they buy products/services using your app (which they then use to buy products they already use and want from your company.). You can also make it easier for customer to pay using your app – so they load a certain amount of money to their account and can use this to pay every time they buy a product or use your service.
Connect Better with Customers
Traditionally, when you think of customer service, you think about the communication between sales associates and customers. Now, it’s not just about face to face communication – the use of technology and the internet is playing a large role. With a solid mobile presence, you always know that your giving your customer the best experience. An app can be used as a means to improve you customer service by providing a tailored, professional, reliable, and effective way to conduct your business to the client.
Help You to Build a Stronger Brand
Using an app can help customers see and understand what your brand stands for – you are creating awareness of your brand and educating your customers. A high quality mobile app can provide users with useful information and real-world functions, which will boost your brand and encourage sales even before getting the customer through the door.
With greater customer satisfaction comes more sales (from repeat business, as well as word of mouth). A great mobile app can help achieve this, and it doesn’t have to break the bank! Having both a well designed, adaptable website and an app that tailors to your customers needs will be sure to boost your sales, while enhancing the customer experience.
Your mobile app should inform users of new products and offers, allow you to stand out from the competition and reach out to your key demographics. Through monitoring your analytics, you can also see how people interact and engage with your app.
Business Portals Inc. offers a mobile app service through our Business Solutions Line. If you are interested in receiving more information, please contact us on 709-576-4349. Or, you can join in on our next Virtual Event on June 27th! Click Here for more info!