Are you reaching the right people on your social media?
What Social Platforms should you be using…Twitter, Facebook, LinkedIn, Instagram, etc.?
If you’re a business owner and getting started with social media (or if you already have an existing social media presence), it’s worth it to spend time thinking about who you need to connect and engage with.
Who are the potential customers that would be interested in your product or service? Who else besides your customers or potential customers should you be targeting? Really, you want to gain access to anyone who knows or would have influence over these individuals, such as associates of current/potential clients or customers, suppliers, affiliated businesses, industry leaders, etc.
First, identifying your target customer and creating buyer profiles will be the first step to finding the right audience for your efforts. You will need to identify things such as location, age, occupation, general interests, and what social media networks they are using or are most active on.
The later point, determining where your customers spend their time in terms of social media, is quite important. You will not want to spend your time optimizing your Twitter account if, in fact, you find that most of your customers aren’t using Twitter. You want to focus your efforts on optimizing the profiles where customers spend most of their time.
Once this has been identified, you want to make sure you’re creating content that will relate to your target audience. Your content can help improve your brand recognition and reputation, and enable you to build trust amongst your current and potential customers.
You will also want your content to result in conversions by giving your audience the information they need regarding your product or service that will encourage them to make a purchase. Aside from enabling you to develop relationships with your audience, your content will show you have expertise in your field while providing the knowledge your customers need to make purchasing decisions about your product/service.
Optimizing your social media to attract the right customer can make or break your social media marketing efforts. Our Business Solutions Line offers social media assistance for anyone new to Social Media, or if you just need that extra hand to ramp up your social media efforts! Contact us on 709-576-4349 for more information or to receive a quote based on your requirements.