Did you know that our Cathedral Boardroom is fully equipped with all the technology needed for you to have that Webinar you’ve been planning for!
With some experience in hosting our very own Webinars and utilizing our on-site Video Conferencing equipment, we have experienced some of the benefits of Webinars firsthand! If you’re new to Webinars, or thinking of holding your own, here are some useful tips that we’ve recognized along the way that can help ensure nobody misses out on your Webinar, and how to make them want to keep coming back!
So, what exactly is a Webinar and what benefits could you see in hosting your own?
A Webinar is a live, online seminar or workshop usually organized by the host and delivered to participants over the internet. It is a way to include participants from across the world in company meetings, presentations, training, professional development, team building, and any type of event the company wishes to hold. Aside from being easy, cost effective and convenient, they have the potential to improve morale amongst employees and, for Webinars that include external participants, showcase your company and its capabilities to a broad audience. The main goal is to have people show up, and there are several factors before the event even starts that people will consider.
First, the topic must catch people’s attention and be something that your target audience needs to see, hear and be a part of. You want people to walk away with tools and advice that they can put into play immediately after the Webinar, not something they will forget about or put away, never to be used again.
Next, get people engaged even before the Webinar starts. Send them information, ask them questions, invite them to follow on social media, and use hashtags related to the event. This can provide a great networking opportunity for attendees leading up to the event and get them excited to learn on the day. It will also act as a reminder about the event. The problem with many Webinars is you may have a lot of people register, but not all of them will attend. So, encouraging engagement before the event and sending reminders could secure more participants on the day of the event. You could also have a giveaway for attendees – this will also get people excited for the event and encourage attendance. You could, for example, ask them to send out a tweet or retweet an existing post about the event. Doing this will get their name entered in a draw and the winner could be picked at the end of the Webinar.
The timing of the Webinar is also important. If you already have a list of potential attendees, you could send out a little survey asking what the best time for people would be and pick a day and time that way. Or, alternatively, just keep in mind who your target audience is. If it is working professionals, the best days to hold Webinars would likely be Tuesday, Wednesday or Thursday. This is because Monday and Friday always tend to be the busiest days of the week. Lunch time Webinars may also work for some, since it doesn’t interfere with the work day and can be quite convenient for attendees. The only way to really know the best time is to assess your audience, experiment with different days and times and determine what times have the best attendance and tweak your time according to their needs.
When promoting your Webinar, it’s also important to clearly identify all the information potential attendees should know, including the benefit to them for attending. They need to know who will be presenting, what topic will be covered, when the event will be, how to access the webinar, joining instructions, as well as the value to them for attending the Webinar. Your invite and website landing page should clearly outline all these items and be easy for the user to navigate and register. Always send a thank you email and confirmation of registration and keep in touch leading up to the event as a reminder.
During the event, encourage as much participation as possible. Have them use social media again, use polls, ask questions, provide demonstrations, and use the time to really gage what they want to hear. Make it fun with a little contest and provide attendees with a reason to come back for any future Webinars you wish to hold. Always follow up afterwards, ask how they enjoyed it, encourage feedback and show your appreciation for their participation. Make messages personal. For example, if one participant made a very informative comment or asked a very good question, say so in your communication – “Hey, John, that point you made about XYZ was great! We will definitely be putting that to use in future”. A little personal touch will go a long way!
Webinars don’t have to be a daunting task. When done with enthusiasm on the organizers part, it gives the participants something to get excited about and it’s a fantastic way to showcase what your organizations can offer.
If your planning your next Webinar, feel free to contact us at 709-576-4349 to view our Cathedral Boardroom. You can book this boardroom all summer, up to August 31st, 2019 at 25% off room hire – so there is no better time to get planning!